Pricing for paid media services varies widely depending on target audience, the competitiveness of primary keywords, budget constraints, short-term and long-term business and marketing goals, and many other factors. We work closely with our Unfair Advantage clients to ensure that their digital marketing budgets are used as effectively and efficiently as possible and treat their money as our own.
Determining an appropriate budget when hiring a marketing agency for PPC involves considering several crucial factors. First, establish clear business goals and objectives, whether it's increasing website traffic, lead-gen, boosting sales, or increasing foot traffic to brick-and-mortar locations, as the complexity of these goals will significantly influence your budget. Second, your industry and the level of competition within it can impact costs, with highly competitive sectors often requiring more substantial budgets for effective PPC campaigns. Additionally, consider the geographic scope of your campaigns, as local, national, or international targeting can affect budget requirements. Keyword competition and the choice of ad platforms also play a role, with high-competition keywords and certain platforms having associated costs that should be factored in. Beyond that, allocate budget for essential elements like ad creative, landing page optimization, and ongoing testing and optimization, while also considering the small business PPC agency fees, which can be a percentage of ad spend or a fixed monthly rate.
When selecting from multiple PPC management agencies, start with a budget that aligns with your goals and be prepared to adjust it based on campaign performance and evolving business needs, ensuring that your budget maximizes the return on investment (ROI) you expect from your PPC advertising efforts.
