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PPC management services for small businesses

Collect more achievements…potential customers, that is…by being present and ready when they’re looking for you.

Since more and more people research and purchase online, every business needs to consider paid media advertising alongside organic search strategies to enhance their digital marketing efforts.

Is every type of paid media right for your business? Probably not. Determining which digital advertising tactics and platforms to use is the first step in creating a successful paid media strategy. Our team of Google Ads experts take a data-driven approach, incorporating market research and strategic marketing methodologies to inform decisions and guide recommendations.

Whether you’re a multinational firm or a small business, our expertise is geared towards helping businesses manage their paid media efforts efficiently and effectively, with a focus on delivering tangible deliverables and achieving your business goals.

Let us develop a strategy that is customized for your unique business!

ppc local services for the ppc companies for small business page

Paid Search Advertising

When managed intelligently, paid search advertising can be an extremely effective source of lead generation and revenue; however, because advertisers pay per click and not by lead or purchase, without proper ads management there is the potential to waste budget without getting the return you could on your investment. 

This is where our PPC marketing agency expertise can help.  Our team, using their years of experience and training, monitor every account daily, gathering data and applying optimizations continuously to improve performance to help you grow your business.

Social Media Advertising

Social media advertising has become a necessary tool in the toolbox of a strong digital marketing strategy. Given all the options and how quickly they change, not every platform is right for every business. That’s why we have developed a social media marketing program that focuses on everything you need and nothing you don’t. 

Our team works across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Spotify (podcast), TikTok, and we evaluate and train on new ones as they roll out. With years of experience across various industries, and working with clients across the globe, we utilize cross-channel strategies, catalog optimization, advanced audience targeting, creative testing, and podcast promotions to improve your social advertising performance and customer engagement.

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Many small companies struggle with managing their PPC campaigns effectively, so they often turn to PPC management companies for assistance. These local service companies specialize in helping businesses of all sizes, including small businesses, maximize their AdWords campaigns, including display advertising.

Display Advertising

Display ads can be effective to get your message in front of your company’s target market and drive new customers. Our methodology includes a thorough analysis of your brand and we discuss your digital marketing goals to the determine the correct short and long term approach. Afterwards, we help you find the creative that gets the best results, hone in on your target market through optimization, and manage your advertising campaign to deliver the best performance possible.

YouTube Advertising

Video advertising is growing exponentially as businesses realize the increased visibility and engagement with video ads for growing their business. Our award winning team are experts at creating strategic video campaigns that reach your target customer. drive engagement for your brand, and deliver measurable KPIs. 

With the expertise of PPC managers from reputable PPC companies, small business owners can achieve better results and grow their online presence, especially with youtube advertising. We offer the perk of managing the ppc software solutions for small businesses, to achieve great results with the youtube advertising strategy.

Ready to utilize the power of paid media advertising to fuel and help your business?

So are we – let’s talk today.

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PPC Management Services FAQs

When you hire a

PPC agency

like Unfair Advantage to manage your paid media and other marketing efforts, you free up your internal resources to do what they do best regarding product development, client relationship management (CRM), fulfillment, and the many other aspects of running a business. You also get our experts’  years of

digital marketing

training and experience helping many businesses grow applied to your unique business, goals, target market, and competitive situation. Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner. We stay up-to-date with the latest trends, algorithm changes, and best practices, ensuring your campaigns remain competitive and adaptable. In a constantly evolving advertising landscape, a “set it and forget it” philosophy or software programs just won’t cut it. Using our decade plus experience and with our knowledge base of successful tests, we consistently conduct rigorous tests to identify which ad elements perform best and continually optimize campaigns to maximize their impact. Our unfair advantage for you is that we stay ahead of digital marketing tools and trends so you don’t have to.

PPC management is absolutely good for a small ecommerce business. One of the biggest advantages of ecommerce vs brick and mortar is the possibility of reaching a much larger audience - and that is also one of the biggest challenges.

Smaller businesses can tailor their advertisement visuals and copy to reach specific demographics, locations, interests, and online behaviors, ensuring that their messages reach the most relevant audience. PPC also stands out for its measurable results. Small businesses can track key metrics like clicks, impressions, sales and other conversions, and return on investment (ROI), providing valuable insights into campaign performance. This data-driven approach allows for continuous optimization to improve results over time.

In a competitive e-commerce landscape, a PPC company can empower small businesses to compete effectively, drive traffic, and boost sales while maintaining control over their advertising spend.

Finding where your prospective customers are online and reaching them when they are considering purchasing is what our Unfair Advantage digital marketing experts, with an average of 3.5 years of digital marketing experience, can help a small ecommerce business to do efficiently and effectively.

A all-in-one service PPC agency can 'manage local' with PPC campaigns tailored to their specific geographic audience and Unfair Advantage has the capacity to deliver the same high level of service to both local businesses and enterprises due to our adaptable and client-centric approach. What sets us apart from other small business PPC management


is our commitment to offering personalized attention to all clients, irrespective of their size as it ensures hands-on monitoring, optimization, and transparent communication, which keeps the trajectory of their campaign performance on the right path. 
Effective advertising depends upon understanding your business’ target audience, whether that market is local, regional, national, or international. Our Unfair Advantage experts have been trained in enterprise-level marketing strategies and tactics and combine that with years of experience in applying those strategies and tactics to businesses and target markets of all sizes.

At Unfair Advantage, we are big believers in using tools and technology to give an acceleration boost to our managed PPC services as effectively and efficiently as possible.

 The specific toolset chosen depends on the client's needs, campaign objectives, and budget, ensuring a tailored approach to achieving successful PPC outcomes. 

At the core of our toolkit are ad platforms in Google, Microsoft, Meta, LinkedIn, and more. For search campaigns, we use keyword research tools such as SEMrush and Google's Keyword Planner to aid in identifying relevant keywords and assessing competition. Analytics tools such as Google Analytics and Google Tag Manager offer insights into user behavior and conversion tracking, allowing us to trust the data we look at.

We’re even bigger believers in the importance of having experts evaluating and managing those tools on an ongoing basis, as we know how much the technology has changed in just the past few years. We’ve also seen that unmanaged tools don’t provide the same results as having an expert’s hands evaluating and course-correcting to ensure that the tools are not only providing the desired results initially but also over the long term.

Pricing for paid media services varies widely depending on target audience, the competitiveness of primary keywords, budget constraints, short-term and long-term business and marketing goals, and many other factors. We work closely with our Unfair Advantage clients to ensure that their digital marketing budgets are used as effectively and efficiently as possible and treat their money as our own.

Determining an appropriate budget when hiring a marketing agency for PPC involves considering several crucial factors. First, establish clear business goals and objectives, whether it's increasing website traffic, lead-gen, boosting sales, or increasing foot traffic to brick-and-mortar locations, as the complexity of these goals will significantly influence your budget. Second, your industry and the level of competition within it can impact costs, with highly competitive sectors often requiring more substantial budgets for effective PPC campaigns. Additionally, consider the geographic scope of your campaigns, as local, national, or international targeting can affect budget requirements. Keyword competition and the choice of ad platforms also play a role, with high-competition keywords and certain platforms having associated costs that should be factored in. Beyond that, allocate budget for essential elements like ad creative, landing page optimization, and ongoing testing and optimization, while also considering the small business PPC agency fees, which can be a percentage of ad spend or a fixed monthly rate.

Start with a budget that aligns with your goals and be prepared to adjust it based on campaign performance and evolving business needs, ensuring that your budget maximizes the return on investment (ROI) you expect from your PPC advertising efforts.

Businesses hire PPC agencies or PPC services providers that are contractors, just as they hire accounting firms, to level up their business efforts in areas that aren’t part of the business’ core competencies. Using our experts’ years of digital marketing experience to give your business an Unfair Advantage means your team can stay focused on product development, client relationship management, fulfillment, and the many other aspects of running your business that they are best at.

Utilizing a PPC agency is a great way to increase brand awareness, boost lead generation or sales, and increase ROI. While other marketing efforts such as SEO have an important place in your overall marketing strategy, PPC can have an immediate impact. Managing multiple campaigns simultaneously and creating an effective PPC strategy may seem daunting but with the right tools and right agency in your corner you are set up for success.

Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner.

Businesses that partner with a paid media services firm or a small PPC management company, achieve the best results when they develop a long-term partnership through transparency and a feedback loop communication system. When we partner with our clients, we don’t see ourselves as a vendor but as an extension of their team to offer the best experience through collaboration and support. 

As an extension of their team, it is important to understand the ins-and-outs of the industry each client operates within as well as keeping up with how the industry is ever-evolving in the marketing world. We are the PPC experts but each client is an expert in their business.

Using our digital marketing knowledge and expertise to tailor a long-term PPC strategy that meets your business goals and needs is the real cheat code to the most effective and successful results.

PPC (pay-per-click) advertising is a great way to grow your local business. Like any other marketing strategy, it has its challenges.

What are the common downsides to PPC?

Read below:
  1. Strategies are not one size fits all
  2. Setting it and forgetting it often leads to overspending and other poor results
  3. Testing takes time and a consistent, disciplined approach
  4. Competition is always a changing the game
  5. Deep ongoing understanding of ever-changing tools is required for best results
Though these downsides may seem intimidating, you do not have to do it alone! By leveraging Unfair Advantage’s expertise and resources, small businesses can overcome the challenges and develop a successful, efficient, and cost-effective paid media strategy to reach their business goals.
PPC management services costs vary depending on the size of the target audience, competitiveness of the keywords, number of channels, complexity of ads to be created, and many other factors. While budgets are dependent on the factors listed above, PPC (Pay-Per-Click) is a great way to achieve cost-efficient and effective results since you are only paying for the clicks you receive. With the right partner and strategy, you can ensure that your ad dollars are spent efficiently driving true results and quality traffic to your website. Unfair Advantage has over 15 years of experience developing and managing PPC management services in a cost-effective way for clients of all sizes from early-stag startups to Fortune 500


in both B2B and B2C industries. While some level of investment is necessary to see success in PPC, we have found success even with smaller budgets.

At Unfair Advantage we have industry benchmark data for click-through rates, cost per click, and cost-per acquisition.  However, every industry and niche is different and we can provide these insights for you as we dig into the industry specific competitor analysis. 

We can help you out with design and optimizing landing pages to maximize
. Our conversion rate optimization services can help you get more conversions out of your current traffic.

We primarily focus our

paid media

work on English speaking countries in North America like the United States and Canada . However, we have worked with clients that have a target audience that primarily speaks Spanish. For example, it is possible for us to help your business or startup drive

paid media advertising

to Orange County in Los Angeles where Spanish and English are the predominant language. Also, we have international clients that operate mostly in Europe. In addition, we work with businesses that have different time zones (currently a law firm and a financial services business). Feel free to reach out if you are unsure if we are the right fit or if we can help you achieve your business goal. 

Small businesses can benefit from a PPC management service in many ways:
  1. Efficiently reach new audiences and markets
  2. Grow the business in a scalable way
  3. Increase brand awareness
  4. Provide a competitive advantage
  5. The ability to track, measure, and refine marketing efforts based on effectiveness
  6. Indirectly helps improve SEO efforts
  7. Budget friendly
Wondering if a

PPC management service for small business

would benefit you? Ask us about a
free digital marketing audit and let’s talk!
PPC management services, also known as pay-per-click or paid media management services, are the ongoing process of setting up, monitoring, analyzing, strategizing, and optimizing your online paid advertising data. The process includes keyword, target, and channel research, campaign development, ad content creation, A/B testing, and budgeting and campaign management.  PPC management services can include creating, launching, and optimizing ads on search engines such as Google and Bing, ads on social media platforms,

video ads on YouTube

or TikTok, and display ads on a wide variety of targeted websites and blogs.
PPC absolutely works for small businesses. The benefits of digital marketing include being able to reach out to new markets effectively and efficiently through strategizing, tracking, analyzing, and optimizing based on what's working well, making it one of the most effective methods to grow small businesses. Another great thing about PPC is in its name,


. We have found that with most small businesses, there is little room to be wasteful and therefore their marketing needs to be strategic and cost-effective. With PPC, your spend is directly related to the number of your ads that are clicked on, which makes it easier to be intentional about where your ad dollars are going. 
Additionally, paid advertising can have an immediate impact. A hands-on, data-driven approach then allows quick optimization of your account to find the best combination to get the best results.  Along with many other benefits such as finding new business opportunities, increasing brand awareness, and supporting a full funnel marketing strategy, PPC is a great place to start and continue to grow your business. Don’t just take our word for it: Here’s what one client has to say,  “Our Unfair Advantage team has consistently delivered results. You can tell they really know their stuff.” - CMO, Office Equipment Manufacturer (B2B)
PPC management services are also called paid media marketing and pay-per-click advertising. As with any advertising, your business pays for ads to be seen by prospective customers. Unlike other advertising, it is much easier to track which


are reaching your prospective customers, what they are doing when they see those ads, and make timely adjustments to increase the efficiency and effectiveness of your ads. 
PPC advertising consists of several forms, such as paid search marketing, display advertising, social media advertising, and affiliate marketing. One of the most common forms of paid advertising is paid search.


PPC management services for small businesses

offering can help you increase your ROAS and profit margin as we use a combination of hyper targeted relevant traffic that is likely to convert with other paid media strategies like remarketing, geofencing, and programmatic advertising.

If you are open to the long  term approach to increasing ROI while reducing the customer acquisition cost, our UFA SEO tech experts can help you rank organically through a strong technical foundation, proper website architecture, and a robust content marketing strategy to drive top/middle/bottom of the funnel traffic. 

The most effective PPC platforms will vary for each business depending on their business goals, target audience, current marketing efforts, and many other factors. Our Unfair Advantage approach looks at each individual client’s business in order to develop a customized
digital marketing strategy
which will focus on the platforms that our experts determine will be the most effective for that business.
Some of the most commonly used platforms include the following: Google Ads, Microsoft Ads, Meta/Instagram, YouTube, LinkedIn, and X (Twitter).
The best PPC software for small businesses often combines affordability, ease of use, and robust features. Some top options in the market for PPC software for small businesses include
Google Ads
and Microsoft Advertising. These platforms offer user-friendly interfaces, keyword research tools, budget management, and performance analytics tailored to the needs of small businesses. At Unfair Advantage we leverage other specialized  PPC tools and when you hire us, you get the benefits of deeper insights and more strategic recommendations. Ultimately, the choice should align with your specific goals and budget to make the most of your PPC advertising campaigns for small businesses.
If you want to see if we are a right fit for you, see our case studies to see the business growth that we can help you achieve.
We have many small business clients who have seen tremendous success using our

PPC marketing services

The first and most important step in making PPC efforts successful is fully understanding the industry and goals of your business, then determining the right channels (search, shopping, social, etc.) to use to achieve those goals. We’ve seen small businesses succeed with paid media budgets of all sizes; what’s most important is the initial setup and ongoing management of the PPC campaigns to ensure success continues over the long term.  Want to see more? Check out this case study that shows true Unfair Advantage PPC results: 
Local businesses, as with any business, can see quick results from

paid advertising

when set up and managed properly (we here at Unfair Advantage have seen significant success happen in just a few months). For local businesses, PPC offers the possibility to refine targeting while strategically testing brand awareness campaigns to expand their reach. It also gives the tools necessary to analyze data and generate valuable business insights. A PPC company for local businesses can leverage ongoing testing and optimization of strategies and tactics, from expanding into new channels to introducing new ad formats (video production vs static images, for example) to keep the success going and the business growing for years to come.
Success for small firms using our

paid media services

varies depending on many factors, from the maturity and growth stage of the business to the competitiveness of the industry segment. It all comes down to the goals of the business, whether those goals are related to revenue growth, increased brand awareness and market share, or expansion into new markets. Ongoing transparent communication between the Unfair Advantage team and each client regarding market shifts, business changes, competitive developments, new product launches, and anything else that impacts the client’s business and goals ensure a strong partnership. We work individually with each client as a valued partner to establish and evaluate what success looks like for them.