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PPC Management Services for Small Businesses and Local Service Companies

Collect more achievements…potential customers, that is…by being present and ready when they’re looking for you.

Since more and more people research and purchase online, every business needs to consider paid media advertising alongside organic search strategies to enhance their digital marketing efforts.

Is every type of paid media right for your business? Probably not. Determining which digital advertising tactics and platforms to use is the first step in creating a successful paid media strategy. Our team of Google Ads experts take a data-driven approach, incorporating market research and strategic marketing methodologies to inform decisions and guide recommendations.

Whether you’re a multinational firm or a small business, our expertise is geared towards helping businesses manage their paid media efforts efficiently and effectively, with a focus on delivering tangible deliverables and achieving your business goals.

Let us develop a Pay Per Click advertising strategy that is customized for your unique business!

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Paid Search Advertising

When managed intelligently, paid search advertising can be an extremely effective source of lead generation and revenue; however, because advertisers pay per click and not by lead or purchase, without proper ads management there is the potential to waste budget without getting the return you could on your investment. 

This is where our PPC marketing agency expertise can help.  Our team, using their years of experience and training, monitor every paid media account daily, gathering data and applying optimizations continuously to improve performance to help you grow your business.

Social Media Advertising

Social media advertising has become a necessary tool in the toolbox of a strong digital marketing strategy. Given all the options and how quickly they change, not every social media platform is right for every business. That’s why we have developed a social media marketing program that focuses on everything you need and nothing you don’t. 

Our team works across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Spotify (podcast), TikTok, and we evaluate and train on new ones as they roll out. With years of experience across various industries, and working with clients across the globe, we utilize cross-channel strategies, catalog optimization, advanced audience targeting, creative testing, and podcast promotions to improve your social media advertising performance and customer engagement.

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Many small companies struggle with managing their PPC campaigns effectively, so they often turn to PPC management companies for assistance. These local service companies specialize in helping businesses of all sizes, including small businesses, maximize their AdWords campaigns, including display advertising.

Display Advertising

Display ads can be effective to get your message in front of your company’s target market and drive new customers. Our methodology includes a thorough analysis of your brand and we discuss your digital marketing goals to the determine the correct short and long term approach. Afterwards, we help you find the creative that gets the best results, hone in on your target market through optimization, and manage your advertising campaign to deliver the best performance possible.

YouTube Advertising

Video advertising is growing exponentially as businesses realize the increased visibility and engagement with video ads for growing their business. Our award winning team are digital marketing experts at creating strategic video campaigns that reach your target customer, drive engagement for your brand, and deliver measurable KPIs. 

With the expertise of PPC managers from reputable PPC companies, small business owners can achieve better results and grow their online presence, especially with youtube advertising. We offer the perk of managing the ppc software solutions for small businesses, to achieve great results with the youtube advertising strategy.

Ready to utilize the power of paid media advertising to fuel and help your business?

So are we – let’s talk today.

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PPC Management Services FAQs

When you hire a

PPC agency

like Unfair Advantage to manage your paid media and other marketing efforts, you free up your internal resources to do what they do best regarding product development, client relationship management (CRM), fulfillment, and the many other aspects of running a business. You also get our experts’  years of

digital marketing

training and experience helping many businesses grow applied to your unique business, goals, target market, and competitive situation.

Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner. We stay up-to-date with the latest trends, algorithm changes, and best practices, ensuring your campaigns remain competitive and adaptable. In a constantly evolving advertising landscape, a “set it and forget it” philosophy or software programs just won’t cut it. Using our decade plus experience and with our knowledge base of successful tests, we consistently conduct rigorous tests to identify which ad elements perform best and continually optimize campaigns to maximize their impact. Our unfair advantage for you is that we stay ahead of digital marketing tools and trends so you don’t have to.

PPC management is absolutely good for a small ecommerce business. One of the biggest advantages of ecommerce vs brick and mortar is the possibility of reaching a much larger audience - and that is also one of the biggest challenges.

Smaller businesses can tailor their advertisement visuals and copy to reach specific demographics, locations, interests, and online behaviors, ensuring that their messages reach the most relevant audience. PPC also stands out for its measurable results. Small businesses can track key metrics like clicks, impressions, sales and other conversions, and return on investment (ROI), providing valuable insights into campaign performance. This data-driven approach allows for continuous optimization to improve results over time.

In a competitive e-commerce landscape, a PPC management services company can empower small businesses to compete effectively, drive traffic, and boost sales while maintaining control over their advertising spend.

Finding where your prospective customers are online and reaching them when they are considering purchasing is what our Unfair Advantage digital marketing experts, with an average of 3.5 years of digital marketing experience, can help a small ecommerce business to do efficiently and effectively. We have run consistently successful campaigns with Amazon advertising, TikTok ads, YouTube ads... you name the paid media channel and we do it! Reach out to us for a comprehensive list of paid search case studies. Do we also service businesses that are not ecommerce brands? Yes! Contact us today to see how we compare to other small business PPC management companies. 

A all-in-one service PPC agency can 'manage local' with PPC campaigns tailored to their specific geographic audience and Unfair Advantage has the capacity to deliver the same high level of service to both
local businesses
and enterprises due to our adaptable and client-centric approach. What sets us apart from other small business PPC management

companies

is our commitment to offering personalized attention to all clients, irrespective of their size as it ensures hands-on monitoring, optimization, and transparent communication, which keeps the trajectory of their campaign performance on the right path. Our Unfair Advantage team can service any size enterprise and location (it doesn't matter if they are in California, New York, or Washington or a city like Chicago, Dallas, San Diego, Los Angeles, Miami, Phoenix, or Seattle).  

Effective advertising depends upon understanding your business’ target audience, whether that market is local, regional, national, or international. Our Unfair Advantage experts have been trained in enterprise-level marketing strategies and tactics and combine that with years of experience in applying those strategies and tactics to businesses and target markets of all sizes. However, other small business PPC service providers might leverage a tool to automate with set it and forget it, which we don't recommend as consistent monitoring and adjusting strategy on data is the best approach.

At Unfair Advantage, we are big believers in using tools and technology to give an acceleration boost to our managed PPC services as effectively and efficiently as possible.

 The specific toolset chosen depends on the client's needs, campaign objectives, and budget, ensuring a tailored approach to achieving successful PPC outcomes. 

At the core of our toolkit are ad platforms in Google, Microsoft, Meta, LinkedIn, and more. For search campaigns, we use keyword research tools such as SEMrush and Google's Keyword Planner to aid in identifying relevant keywords and assessing competition. Analytics tools such as Google Analytics and Google Tag Manager offer insights into user behavior and conversion tracking, allowing us to trust the data we look at.

We’re even bigger believers in the importance of having experts evaluating and managing those tools on an ongoing basis, as we know how much the technology has changed in just the past few years. We’ve also seen that unmanaged tools don’t provide the same results as having an expert’s hands evaluating and course-correcting to ensure that the tools are not only providing the desired results initially but also over the long term.

Pricing for paid media services varies widely depending on target audience, the competitiveness of primary keywords, budget constraints, short-term and long-term business and marketing goals, and many other factors. We work closely with our Unfair Advantage clients to ensure that their digital marketing budgets are used as effectively and efficiently as possible and treat their money as our own.

Determining an appropriate budget when hiring a marketing agency for PPC involves considering several crucial factors. First, establish clear business goals and objectives, whether it's increasing website traffic, lead-gen, boosting sales, or increasing foot traffic to brick-and-mortar locations, as the complexity of these goals will significantly influence your budget. Second, your industry and the level of competition within it can impact costs, with highly competitive sectors often requiring more substantial budgets for effective PPC campaigns. Additionally, consider the geographic scope of your campaigns, as local, national, or international targeting can affect budget requirements. Keyword competition and the choice of ad platforms also play a role, with high-competition keywords and certain platforms having associated costs that should be factored in. Beyond that, allocate budget for essential elements like ad creative, landing page optimization, and ongoing testing and optimization, while also considering the small business PPC agency fees, which can be a percentage of ad spend or a fixed monthly rate.

When selecting from multiple PPC management agencies, start with a budget that aligns with your goals and be prepared to adjust it based on campaign performance and evolving business needs, ensuring that your budget maximizes the return on investment (ROI) you expect from your PPC advertising efforts.

According to a Google, YouTube, and LinkedIn, the following are digital marketing service businesses competitors: Hibu, Barilla, Little Dragon, Seo Tech Experts, WebFX, Searchbloom, Webimax, Incrementors, Caveni Digital Solutions, Techavi