PPC management services for small businesses
Collect more achievements…potential customers, that is…by being present and ready when they’re looking for you.
Since more and more people research and purchase online, every business needs to consider paid media advertising.
Is every type of paid media right for your business? Probably not. Determining which digital advertising tactics and platforms to use is the first step in creating a successful paid media strategy. Our team of Google Ads experts take a data-driven approach to inform decisions and guide recommendations.
Let us develop a strategy that is customized for your unique business!
Paid Search Advertising
When managed intelligently, paid search advertising can be an extremely effective source of lead generation and revenue; however, because advertisers pay per click and not by lead or purchase, without proper ads management there is the potential to waste budget without getting the return you could on your investment.
This is where we can help. Our team, using their years of experience and training, monitor every account daily, gathering data and applying optimizations continuously to improve performance to help you grow your business.
Social Media Advertising
Social media advertising has become a necessary tool in the toolbox of a strong digital marketing strategy. Given all the options and how quickly they change, not every platform is right for every business. That’s why we have developed a social media marketing program that focuses on everything you need and nothing you don’t.
Our team works across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Spotify, TikTok, and we evaluate and train on new ones as they roll out. With years of experience across various industries, and working with clients across the globe, we utilize cross-channel strategies, catalog optimization, advanced audience targeting, and creative testing to improve your social advertising performance.
Display ads can be effective to get your message in front of your company’s target market and drive new customers. We can help you find the creative that gets the best results, hone in on your target market through optimization, and manage your advertising campaign to deliver the best performance possible.
Video advertising is growing exponentially as businesses realize the increased visibility and engagement with video ads for growing their business. We are experts at creating strategic video campaigns that reach your target customer and drive engagement for your brand.
Ready to utilize the power of paid media advertising to help your business?
So are we – let’s talk today.
PPC Management Services FAQs
When you hire a PPC agency like Unfair Advantage to manage your paid media and other marketing efforts, you free up your internal resources to do what they do best regarding product development, client relationship management, fulfillment, and the many other aspects of running a business. You also get our experts’ years of digital marketing training and experience helping many businesses grow applied to your unique business, goals, target market, and competitive situation.
Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner.
PPC management is absolutely good for a small ecommerce business. One of the biggest advantages of ecommerce vs brick and mortar is the possibility of reaching a much larger audience - and that is also one of the biggest challenges.
Finding where your prospective customers are online and reaching them when they are considering purchasing is what our Unfair Advantage digital marketing experts, with an average of 3.5 years of digital marketing experience, can help a small ecommerce business to do efficiently and effectively.
Effective advertising depends upon understanding your business’ target audience, whether that market is local, regional, national, or international. Our Unfair Advantage experts have been trained in enterprise-level marketing strategies and tactics and combine that with years of experience in applying those strategies and tactics to businesses and target markets of all sizes.
While we have many client success stories, here are a few examples:
- Channel optimizations led to a 157% increase in revenue month-over-month for Trailer Valet, a B2C automotive accessory ecommerce company
- Paid media expansion led to 11.8K% increase in leads for G&W, a B2B manufacturer of energy equipment
- Increased leads 29X month-over-month using paid social media for Ordoro, a B2B SaaS company
We at Unfair Advantage are big believers in using tools and technology to make our managed PPC services as effective and efficient as possible. We’re even bigger believers in the importance of having experts evaluating and managing those tools on an ongoing basis, as we know how much the technology has changed in just the past few years. We’ve also seen that unmanaged tools don’t provide the same results as having an expert’s hands evaluating and course-correcting to ensure that the tools are not only providing the desired results initially but also over the long term.
Budgeting for paid media services varies widely depending on target audience, the competitiveness of primary keywords, short-term and long-term business and marketing goals, and many other factors. We work closely with our Unfair Advantage clients to ensure that their digital marketing budgets are used as effectively and efficiently as possible and treat their money as our own.
Businesses hire PPC agencies or PPC services providers that are contractors, just as they hire accounting firms, to level up their business efforts in areas that aren’t part of the business’ core competencies. Using our experts’ years of digital marketing experience to give your business an Unfair Advantage means your team can stay focused on product development, client relationship management, fulfillment, and the many other aspects of running your business that they are best at. Our client retention rate of 81% shows that our clients think it’s worth having an Unfair Advantage in their corner.
The best results for businesses when they work with a PPC company come from developing a long-term partnership through transparency and communication. While we’re the PPC experts, each client is the expert in their business. Putting our knowledge together with the business specifics and goals for each client on an ongoing basis is the real cheat code to the most effective and successful results.
PPC management services costs vary depending on the size of the target audience, competitiveness of the keywords, number of channels, complexity of ads to be created, and many other factors.
Unfair Advantage has over 15 years of experience developing and managing PPC management services in a cost-effective way for clients of every size in both B2B and B2C industries.
Small businesses can benefit from a PPC management service in many ways:
- Efficiently reach new audiences and markets
- Grow the business in a scalable way
- Increase brand awareness
- Provide a competitive advantage
- The ability to track, measure, and refine marketing efforts based on effectiveness
PPC management services, also known as pay-per-click or paid media management services, are the ongoing process of setting up, monitoring, evaluating, and optimizing the online advertising efforts of a business to acquire new customers. This includes keyword, target, and channel research, campaign development, creating ad content, and managing budget and campaigns for efficiency and effectiveness.
PPC management services can include placing ads on search engines such as Google and Bing, ads on social media platforms, video ads on YouTube, and display ads on a wide variety of targeted websites and blogs.
PPC absolutely works for small businesses. Because digital marketing provides the ability to effectively and efficiently reach out to new markets in addition to tracking, analyzing, and optimizing based on what’s working, it’s one of the most effective ways for a small business to grow.
But don’t just take our word for it: here’s what one client has to say, “Our Unfair Advantage team has consistently delivered results. You can tell they really know their stuff.” CMO, B2B, office equipment manufacturer
PPC management services are also called paid media marketing and pay-per-click advertising. As with any advertising, your business pays for ads to be seen by prospective customers. Unlike other advertising, it is much easier to track which ads are reaching your prospective customers, what they are doing when they see those ads, and make timely adjustments to increase the efficiency and effectiveness of your ads.
The most effective PPC platforms will vary for each business depending on their business goals, target audience, current marketing efforts, and many other factors. Our Unfair Advantage approach looks at each individual client’s business in order to develop a customized digital marketing strategy which will focus on the platforms that our experts determine will be the most effective for that business.
The best PPC software for small businesses often combines affordability, ease of use, and robust features.
Some top options in the market for PPC software for small businesses include Google Ads and Microsoft Advertising. These platforms offer user-friendly interfaces, keyword research tools, budget management, and performance analytics tailored to the needs of small businesses.
At Unfair Advantage we leverage other specialized PPC tools and when you hire us, you get the benefits of deeper insights and more strategic recommendations.
Ultimately, the choice should align with your specific goals and budget to make the most of your PPC advertising campaigns for small businesses.
If you want to see if we are a right fit for you, see our case studies to see the business growth that we can help you achieve.
We have many small business clients who have seen tremendous success using our PPC services. The first and most important step in making PPC efforts successful is determining the right channels (search, shopping, social, etc) to focus on initially. We’ve seen small businesses succeed with paid media budgets of all sizes; what’s most important is the initial setup and ongoing management of the PPC campaigns to ensure success continues over the long term.
Local businesses, as with any business, can see quick results from paid advertising when set up and managed properly (we here at Unfair Advantage have seen significant success happen in just a few months). Ongoing testing and optimization of strategies and tactics, from expanding into new channels to introducing new ad formats (video vs static images, for example) can keep the success going and the business growing for years to come.
Success for small businesses using our paid media services varies depending on many factors, from the maturity and growth stage of the business to the competitiveness of the industry segment. It all comes down to the goals of the business, whether those goals are related to revenue growth, increased brand awareness and market share, or expansion into new markets. Ongoing transparent communication between the Unfair Advantage team and each client regarding market shifts, business changes, competitive developments, new product launches, and anything else that impacts the client’s business and goals ensure a strong partnership. We work individually with each client as a valued partner to establish and evaluate what success looks like for them.