CRO
Conversion rate optimization is about making it as easy as possible for your website visitors to do what you want them to do: convert.
What happens when a potential customer comes to your website? Is it easy to navigate? Can they find what they’re looking for?
More importantly, is it easy for them to do what you want them to do (make a purchase, download a demo…)?
A lot of people think CRO is all about testing button colors. And while buttons and colors are important, our approach to CRO is a little different.
We do a deep dive into what is and isn’t working for users on your site and use that data to come up with a testing strategy based on the scientific method of hypothesis, test, implement, refine.
Does it work?
CRO boosted one of our ecommerce clients in just a few months.
What happens when a potential customer comes to your website? Is it easy to navigate? Can they find what they’re looking for?
More importantly, is it easy for them to do what you want them to do (make a purchase, download a demo…)?
A lot of people think CRO is all about testing button colors. And while buttons and colors are important, our approach to CRO is a little different.
We do a deep dive into what is and isn’t working for users on your site and use that data to come up with a testing strategy based on the scientific method of hypothesis, test, implement, refine.
Think your website conversion rate could be improved? Let us take a look!
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