If you aren’t accurately tracking your user journey, you can’t know what is helping and what is hurting your potential conversions.
Measuring what is working starts with properly setting up your analytics.
If you’re using Google, that means your GA4 setup takes all your potential conversion actions into account.
But that’s just the beginning. One way your business can have an Unfair Advantage is to always be testing new things: new ad copy, new audience segments, new channels.
Using the data collected from your tracking and analytics provides guidance on what to test and what to optimize.
Does it work?