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Who We Are

You’ve worked hard to build your business and so have we. What gives you an Unfair Advantage to get to the next level of your growth is our team of highly-trained, meticulous, and caring digital marketing experts.

Our training and culture have resulted in an 82% employee retention rate which means your team here is as committed to long-term growth as you are.  

Our Team

Meet the Unfair Advantage team of digital marketing and business experts. 

Barbara Cavness


Barbara Cavness, CEO of Unfair Advantage, has more than 12 years' experience in digital marketing and client management. She joined us in 2010 as Director of Client Operations, rising to CEO in 2014.

Jim McKinley


As a founding partner of Unfair Advantage and an Adjunct Professor of Digital Marketing at Baylor University, Jim has a range of experience in online marketing, growing companies, and technology that's both deep and wide.

Jeff Hoogendam


Jeff Hoogendam is a principal of Unfair Advantage, with deep experience in marketing strategy, business development and venture capital.

Brandon Jones

Director of Client Operations

Brandon Jones, Director of Client Operations at Unfair Advantage, has more than a decade of experience in digital marketing, specializing in helping small businesses grow.

Lindsey Black

Director of Marketing

As Director of Marketing, Lindsey leads the marketing team in planning and implementing the strategies and tactics that tell future clients how to get an Unfair Advantage!

Melissa Kortovich

Sales Manager

Melissa Kortovich brings her experience building relationships and her passion for excellent client service to her role as Sales Manager for Unfair Advantage.

Mykaela Steinburg

Operations Manager

Mykaela Steinburg joined our team in 2017 as an intern and soon proved herself to be a data nerd of the highest order (like pretty much all of us). She's also one of the musical team members, performing and producing music with her boyfriend in her spare time.

Kat Shenkan

Sr. Account Strategist

Kat Shenkan's marketing degree combined with her experience in television gives her an extra edge in her responsibilities as an Account Strategist.

Alexandra Vorsas

Account Strategist

Alexandra Vorsas brings both a marketing degree and experience to her role as a Senior Digital Marketing Analyst, as well as her commitment to excellence.

Caroline Morse

Account Strategist

Account Strategist Caroline Morse's positive attitude and willingness to learn and try new things ensure her clients get great service with a dash of humor.

Taylor Giaccone

Account Strategist

Taylor has everything it takes to be an outstanding Account Strategist: detail-oriented, organized, data-driven, and excellent communication skills. And she loves dogs!

Ashlee Andres

Senior Account Manager

Senior Account Manager Ashlee Andres started with us in 2013 as an SEM Analyst, implementing strategies on a tactical level. Now she's using her affinity for data and problem-solving skills to recommend high-ROI strategies for our clients.

Juan Izquierdo

SEO Manager

With a wide range of business experience, Juan Izquierdo brings a focus on detail and a commitment to excellence to our team as an SEO Manager.

Ben Liu

Digital Marketing Analyst

A quick learner, Ben Liu brings a willingness to ask questions and try new things to his role as a Digital Marketing Analyst.

Dajin Kim

Senior SEO Analyst

Dajin Kim brings creativity and problem-solving skills combined with practical, analytical, bottom-line thinking to her role as a Senior SEO Analyst.

Are you a data-driven, solutions-oriented person looking for a fun workplace?

We’ve got all the usual perks and benefits, an amazing culture, and training that’s second to none, but the real reason to join our team is to work alongside others who get excited about delivering an Unfair Advantage to our clients!

Get an Unfair Advantage

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