Implementing mobile-first design principles resulted in 70% increase in orders placed
Business Challenges for VoChill
- High traffic but low conversions
- Product purpose unclear to visitors
An Unfair Advantage for Our Client
- Redesigning homepage elements to improve page speed and optimize path towards conversions
- Redesigning for the mobile user removed barriers towards smoother web experience
0
%
time spent on website
0
%
pages per session
0
%
goal tracking
BEFORE
- Minimal information above the fold, hard to read CTA’s
- Missing product intro
- No testimonials or social proof
- Large images requiring heavier scrolling
- Expanded navigation
- Higher contrast CTA
- Smaller images, rotating hero
- Testimonials higher up on a page
Before
After