Channel Optimizations Resulted in a 157% increase in revenue at a 147% higher return month-over-month
Business Challenges
- Needed to scale revenue at efficient cost levels with no additional budget
- Account is heavily affected by seasonality in Q1 though client needed to hit 4x return goals in March
An Unfair Advantage for Our Client
- Shifted budget to top performing areas with Google and Bing and paused lower revenue driving areas
- Utilized top selling products to drive higher value order volume in account in separate campaigns to better control budget and revenue
Increase in Orders
0
%
Decrease in CPO
0
%
Increase in Revenue YoY
0
%
