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What Makes Unfair Advantage Different?

Here’s the reality: there are a lot of digital marketing agencies out there. And many of them promise to help grow your business.
We’re the first to tell you there are a lot of great marketing agencies out there. That being said, with the good comes the bad. Here are some red flags to look out for:

  • Using proprietary technology
  • Locking up your data in a “black box”
  • A “set it and forget it” approach
  • Irregular communication
  • Lack of strategic insights or suggestions

Our team is the only agency who gives your business an Unfair Advantage (see what I did there?). How do we do it? Through our role, our approach, and our culture.

Our Role

We know a lot of our clients are new to digital marketing so we think of ourselves as a strategic partner or a guide as we grow your business together!
We start with our 15 years of experience providing digital marketing services to companies of all sizes and evaluate each business’ unique position in your marketplace as well as your current marketing state-of-the-union. Then we create a customized marketing plan that meets your business where you are and provides results from the get-go.
Along the way, we communicate regularly and transparently about what we’re doing, why, and what’s the next step.
And clients love it:

“[UFA is] a joy to work with and the whole team has been very hard-working in helping us!”
– Ecomm and digital systems manager, water sports gear manufacturer

Not only do our clients love us because of our experience, they also trust us because we keep them up-to-date on what’s happening with their digital marketing, no matter what.
That trust is a one part of the reason we have an 81% client retention rate. And not a lot of digital marketing agencies can say they have that.

Our Approach

Another reason for that high client retention rate has to do with our approach. To create a customized plan for each client, we start with data. That data always belongs to the client, and our highly trained experts analyze it, looking for as many ways as possible to make improvements which will deliver the best possible results.
And when I say highly trained, I mean each person on our team has been through a training process we’ve taken over ten years to develop that is the equivalent of a 2-year digital marketing course. A rigorous foundation in analytics, paid media, SEO, CRO, and more is then built on with weekly learnings and additional more advanced training sessions.
All that training helps our team to know what to do to focus on the results that matter to each client. Not just at the beginning of our engagement, but for as long as we’re partners.
Don’t just take our word for it; one of our clients said:

“We appreciate [your] insights and how closely you’re monitoring everything!”
– Digital marketing lead, energy equipment manufacturer

Our rigorous training and approach has helped our clients grow, so much so that Google has recognized us as a Premier Partner (top 3% of all agencies worldwide) and we are also a Microsoft Advertising Select Partner and Meta Business Partner.
“Always be testing” is another key component of our approach. Our experience combined with client data provides guidance as to what possible additions, subtractions, or new approaches would be beneficial. And then we take a small portion of our time and budget to test those options. When we find one that demonstrates a positive impact, we talk with you about how we recommend implementing the change.

Our Culture

What guides us through all the analysis, testing, and recommendations we make, not to mention how we work with each other and with you?
Our core values.
Yes, a lot of companies have them. For many companies, they’re on a piece of paper on the office wall or on their website…and that’s it. At UFA, our core values truly serve as the cornerstone for what we do and how we do it, every day.

  1. Do What It Takes to Deliver Excellent Results
  2. Communicate Directly and Honestly
  3. Have the Right Attitude
  4. Do What You Say You’re Going to Do
  5. Do the Right Thing, and
  6. Always Learn and Try New Things

How do we get everyone to focus on the same values? We hire based on cultural fit, we train based on the values, and our leadership encourages and champions them, every day.
Why do we focus so much on our values? Because living by those values means our clients know you’re getting excellent service, honest communication, and that we’ll do the right thing for you. Our teammates know we’ll have the right attitude, be reliable, and help each other learn and try new things. So when we are asked by an outside entity, such as the Austin American-Statesman, to survey our employees to see if the results qualify us to win a “Top Workplace” award, we say yes. And then we win it…year after year, nine times total since 2013.
So what are you waiting for?
Contact us to give your business an UFA!

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