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CRO Best Practices & A/B Testing resulted in a 240% Increase in the Demo Form Conversion Rate

Business Challenges

  • CyCognito wanted to increase demo form submissions on their website
  • They were having trouble defining their messaging and design strategies

An Unfair Advantage for Our Client

  • Unfair Advantage redesigned CyCognito’s primary product page to align with UX best practices
  • A/B tests were conducted on the navigation, CTAs, and form page to increase conversion rate
  • Surpassed goal of 700 demo requests
Increase in Form Conversion Rate
0 %
Increase in Form Submissions
0 %
Decrease in Homepage Bounce Rate
0 %






B2B, IT Security