CRO Best Practices & A/B Testing resulted in a 240% Increase in the Demo Form Conversion Rate
Business Challenges
- CyCognito wanted to increase demo form submissions on their website
- They were having trouble defining their messaging and design strategies
An Unfair Advantage for Our Client
- Unfair Advantage redesigned CyCognito’s primary product page to align with UX best practices
- A/B tests were conducted on the navigation, CTAs, and form page to increase conversion rate
- Surpassed goal of 700 demo requests
Increase in Form Conversion Rate
0
%
Increase in Form Submissions
0
%
Decrease in Homepage Bounce Rate
0
%
