COMBINED TESTS DROVE SITEWIDE CONVERSION RATE
Business Challenges for Our b2b saas client
One of our clients offers a pre-hire candidate assessment that gives companies the tools to find high-performing sales representatives. Despite achieving strong conversion rates in earlier years, the client began to reporting stagnant lead growth. Their website no longer matched user expectations or competitive benchmarks. To reignite performance, they needed to modernize their digital experience and drive 2x more leads through the site.
An Unfair Advantage for Our Client
The Unfair Advantage team combined several CRO tests and improvements over the past 4 months. This strategy focused on sitewide optimizations (primary service page), blog pages, and specific PPC page updates to improve user engagement and conversion rates.
QoQ Increase in Overall CVR
0
%
Increase in CVR Attributed to Service Page Updates
0
%
Increase in Blog Page CVR
0
%
