INCREASED LEADS BY 29X THROUGH SOCIAL LEAD GEN TESTING
Business Challenges for ORDORO
Ordoro offers an ecommerce software which streamlines order fulfillment for growing online merchants. One of their largest challenges was that they had no historical marketing activities, so they were starting from scratch in a highly competitive industry. They were looking to identify what marketing channels were viable for them to generate high quality leads, and what tactics within those channels were the most successful.
An Unfair Advantage for Our Client
unFair Advantage utilized multi channel testing – across search, display & social channels. Specifically, we tested running the lead generation campaign type in social to drive leads in a channel which was historically not considered an opportunity for B2B marketing. A highly segmented audience structure was utilized across channels – to target a combination of high reach and high intent users.
