INCREASED PPC PIPELINE REVENUE BY 149%
Business Challenges for lightbox
LightBox specializes in commercial real estate technology and data – from location intelligence to environmental due diligence to lending, valuation and broker resources. Historically, they had not seen good results with PPC through other agencies – specifically having a hard time increasing SQLs and pipeline revenue, at an efficient ROAS.
An Unfair Advantage for Our Client
unFair Advantage restructured the Google Ads account to fit our best practices – tightly theming ad groups to have control over keyword level spend. Our new campaigns combined with continuous lead quality optimizations (using Salesforce data) to trim back to highest pipeline generating campaigns/ad groups/keywords.
Increase in Pipeline Revenue
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Increase in SQLs
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Increase in Pipeline ROAS
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